Hiring the Right Photographer for the Job
First and foremost, if your project involves mostly headshots, hire a headshot photographer. Why can’t any portrait photographer do the job? Headshot photography, particularly corporate headshot photography, is a different animal.
In most cases, it’s just you, the camera, the photographer, a few lights and a backdrop. There’s no beautiful park scene like a family photographer will scout out. There’s no perfectly planned venue that a wedding photographer thrives in. And there are no props to hold, trees to lean on, or park bench to sit on. Oh, and there’s no perfect golden light. Nope, it’s 10 a.m. on a Tuesday, raining outside, and the light inside your conference room sucks.
So to say the environment that a headshot photographer works in is a little different than a family or wedding photographer, is an understatement. And I totally respect the very demanding work that wedding photographers do — they earn every dollar. My point is it’s a different specialization. If you’re an athlete facing a career-ending injury, you don’t go to a family doctor, you go to a sports medicine specialist. It’s the same in photography. In fact, every industry is rapidly becoming more and more specialized.
Posing is very different in a professional image relative to a wedding photo too. You might not be in tip-top shape for your corporate shot, but that’s OK. A headshot photographer will help you pose for the occasion — wait, there’s posing in a headshot?
Yes, posing is huge for a headshot. A couple of inches of movement can make or break the image. Some poses can feel awkward, but will look great.
OK, so you’re convinced that hiring a specialist makes sense. What next?
Make a couple calls. Fill out a few contact forms, send a few Instagram messages, but provide your phone number and pick up the phone when the photographer calls you. This will give you a better sense of who you’ll be working with in a way that email can’t. Your photographer will be interacting with everyone who needs a new image, and that might include your boss, or your boss’s boss, so taking the time for a phone call is smart.
Defining Your Project
Sometimes you need more than a tight headshot.
If you’re planning headshots for multiple people, the photographer will need to know how many are attending. Be honest. If you think the number could vary a bit, mention that too. Might that change the cost? Perhaps, but there’s usually scale in the pricing. So if you have 10 people versus 12, the difference will be small. And it’s better to get everyone in on the same day. Even if you’re on the fence about including a group or department, it’s better to include them in the estimate.
How many images of each person do you need? Think about the possible uses for the images. Do you need a formal and casual look? Or is a variation in expression more important — formal and an outtake? Do you need different crops? Perhaps a tight square and a vertical portrait.
Where will the images be used. What format? What proportions will they be in? The more specs you can provide up front, the better your photographer can incorporate any of these parameters (which may save you a follow-up shoot). Photoshop isn’t the end-all solution. Whenever possible, expect a professional to want to get the image right in camera.
Think about your background options. Simple, solid color backgrounds are great for online use, such as LinkedIn or other social profile images. A solid white background won’t clash with your branding colors. Environmental images — where you can see an office in the background — are great, but harder to reproduce should your business grow. They also typically take a little longer to set up and shoot. So if efficiency and repeatability is your concern, stick with a simple background.
Will this be an ongoing project? If so, mention that upfront. If you expect to have a photographer back in the office on occasion, you can often arrange special recurring pricing.
In case you were wondering, the days of that splotchy blue background from your school photo are out. It doesn’t matter what you do, that background is history, so leave it there.
Show what's it like to work in your organization. Stock photos just can't do it.
If you’re bringing in a professional photographer, think about anything else you might need images of in the office. This could include candid shots of the staff, photos of the office itself, or product photos.
Adding a couple hours on to your headshot project to capture some product photos is going to be more cost effective than doing a separate shoot. As I mentioned, most photographers tend to specialise in a few specific genres, but that doesn’t mean they won’t help you with other things. You just might not see that type of work on their website.
The Group Shot
Do you need a group shot? The first instinct is usually yes. But there are some things to consider. First, producing a high-end group portrait takes a lot of time. Unless you’re willing to allow for that time, the result won’t be much better than a snapshot. Why? Because everyone must be posed and lit separately in a group image. It takes a lot of time to do them well —think fashion magazine style cover shots
Another problem is that when someone leaves or is taken on, the group shot is outdated. So spending a lot of time on a group piece only to have it outdated in a few months may not make sense.
One alternative to consider is a composite group image. The idea is to take a selection of individual headshots and combine them in Photoshop. This is how the magazine cover group images are done anyway. Combining a few top notch individual shots will yield a much better result.
A composite — combining individual headshots, is a great way to future proof a group photo.
Some photographers prefer to shoot in their studio. Others will come to you, which saves your business a lot of travel time. Logistically, it can be very tough to get the whole office photographed in a day because someone has to stay back and hold down the fort.
The photographer will ask about the room details — rough dimensions, ceiling, windows. The needs will vary depending on the lighting equipment, backdrops, etc. Windows aren’t necessarily a good thing. When photographers use studio lighting, window light just gets in the way — especially early morning or late afternoon sun blasting in the room.
Professional Hair & Makeup
Most photographers will mention this option. It’s certainly not required, but can be a big help on the project date. Remember that in their headshots, you want everyone to be recognizable and look like they do on a typical work day, but you want them to look like their best version of that. Prepping for professional photos can be stressful to some people and your staff may appreciate the option to have expert help with their look on the photoshoot day. This is typically a variable expense that grows as the number of subjects grow.
Ask if the photographer offers on-site proofing. This feature allows your staff to select their favorite image right after the session. If you’ve got a larger group to photograph, it's a great option. It’ll save a lot of back and forth on selecting images. The downside is that proofing on-site slows down the project.
Another issue to consider is that on-site proofing can be difficult for some. Most people aren’t used to seeing a ton of photos of themselves, so it can be stressful to choose images on the spot.
Contracts & Licensing
Unless you have a specific agreement, the photographer ALWAYS owns the copyright (in the UK). As part of the agreement, the photographer licenses the images back to you for use in various forms.
While headshots are a form of commercial photography, the licensing is usually very broad. Be sure to ask if there are any limitations or an expiration on the usage. If the license expires, you can usually renew it for an additional fee.
Depending on the job, the photographer may ask each individual to sign a model release. This allows the photographer to use the images in the promotion of their business. After all, you choose photographers to contact by looking at their posted work.
If your organization has concerns over the use of the images for promotional use, be clear on that upfront. If the photographer has enough work to show that’s similar to the project at hand, they may not mind skipping the releases.
Remember that once your images are online, anyone can grab them and do anything with them. The photographer has the least incentive to do anything irresponsible with your images. They might even offer you a bit of free advertising by way of blog post or social media share.
Day of the Photo Shoot
Even with just a few people on the list to photograph, you’ll want to have defined appointment times for each person. Think of it like a meeting appointment — even if it’s just 10 minutes.
With larger groups, a formal appointment schedule is crucial to keep everything running smoothly. Some organizers set up a spreadsheet. Most photographers will ask for a confirmed appointment list to keep track of everyone as they come in. It’s not unusual for the order to shift. Someone will be late, someone might be early. But with a list in hand, photographers can make notes of the actual lineup relative to the plan.
After Picture Day
The session is done, the photographer has gone home. Now what?
Turnaround time will vary depending on a number of factors, but a week or two is typical. If you’re in a rush, be sure to let the photographer know. Some photographers may offer a rush service to put your project at the top of the list.
Choosing Your Images
This is easier said than done. Most photographers will narrow down the best of the best for you to pick from. Believe me, you don’t want to see 250 images of yourself. Let the experts give you the best options to choose from. If there’s a specific combination of pose and expression you liked, you might ask if there’s an option like that for you to see. But otherwise, the photographer is not holding out on you. Trust me.
In looking at the proofs, just pick the expression based on the intended use. And definitely get a second opinion — a spouse, partner or close friend. We are our own worst critic. Even your close friends won’t get hung up on the details that nobody other than you worries about.
Most viewers will see your image on a relatively small scale, so zooming in or pixel-peeping, isn’t going to help you get a better view. It’ll just stress you out.
Still can’t decide? Call your photographer, don’t post the proofs on facebook asking for opinions. Your friends won’t be objective — they’ll just tell you all the options are amazing. Seriously, in our selfie saturated world, most people can’t recognize a well-posed properly lit expression.
Retouching a Headshot
This is always a sensitive topic. Photoshop can do quite a bit. But you won't notice the best Photoshop work. Retouching, for your professional headshot, will show you as the best version of yourself, as if you got your best night’s sleep in years. Retouching for fashion and beauty work is a little different and can be more extreme. But some brands are pushing back on the unrealistic final results.
What does that mean? Your photographer will remove or greatly diminish localized facial blemishes. They’ll thin lines and reduce undereye bags. They’ll tame stray hairs and reduce skin color variations. And of course, there’s always a little special sauce that goes into the retouching. Good retouching is subtle.
If you have special concerns, let the photographer know. A responsible photographer or retoucher will stop before you look like a porcelain doll.
If you’re printing your image, you’ll want to use a high-resolution version.
For your website or social media, a smaller version is fine. In fact, more pixels is not inherently better for a website. Large images will slow down a site, meaning people won’t wait for your image to load.
Some photographers will include a little extra room for cropping. This helps the page layout process for print material or oddly shaped social media sizes.
Depending on the electronic delivery method, your computer might resize or compress the images. If you think there’s a problem, or your notice the files don’t look as crisp after uploading to your site, let the photographer know. The original file will have plenty of resolution for most uses.
Showing Off Your New Images
Your images are delivered, the marketing department is happy — they have what they need for the next brochure or website update. What now?
Well, you have social media material for weeks or months. Show off the new images on your social platform of choice. Introduce the staff. Put together a little bio. Show clients who they’ll be working with. Be creative!
Do you have some outtakes from the shoot? Even better. These are HUGE on social media. They show your business has a personality. Stuffy corporate is losing its luster, fast. So show the staff as real people. People connect with — and do business with — real people.
Include them in a company newsletter. Did you take any behind-the-scenes video? Include that too.
Print them! Adding a few framed images of your staff, board members, and other key people to the wall is a great way to decorate a lobby. Most photographers will be happy to help with prints and framing.
When to Update a Headshot?
How often should the images be updated? If the headshot no longer accurately represents the individual, then it’s time for a new one. Many factors are at play here: age, weight change, new glasses, hair style change, hair color change, change in dress code.
Maybe your branding has changed and you want a new look. More casual, perhaps. Or maybe the first set was done with a studio background; now try an environmental background.
But that 20 year old headshot still looks so good! Perhaps, but it no longer reflects the current (and more experienced) you. It’s time to move on. In fact, some might call it dishonest to maintain a decades old image. Honesty is at the top of the list when it comes to hiring any professional.
In all seriousness, if you hate the idea of getting in front of a camera but know it’s time (you wouldn’t still be reading otherwise), express these fears upfront. A true professional portrait photographer will take good care of you.
How to Handle New Hire Photos in Your Office
New hire photos need to match the others. If you’re happy with the previous results, stick with the same look (and photographer). Nothing looks more sloppy than nine images of the same look and one mugshot.
If you’ve made the initial investment to photograph the team, additional hires will be a small maintenance update.
Clients and potential customers take note of these details. Don’t broadcast that your business skimps on the details.
Thanks for sticking with me! You’ll be more than prepared to find the right headshot photographer for you or your organization. If this post helped you out, I’d love to hear please let me know.
And of course, if you’d like to discuss your headshot needs with me, I'd love to chat.
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