How important is your LinkedIn Profile Headshot?

Headshot or Selfie?

Not every business is the same but  more and more businesses are doing as much research as possible on potential new employees, and their first step is usually LinkedIn. Some companies more traditional in how they recruit staff but its still relevant. It's not just about finding out what you look like, it's about seeing how you present yourself; how you have built your personal brand. This has a massive influence on how people perceive you. Don't mess it up.

Why is a headshot so important? 

Think of it as your first meeting. In the digital age, it has become the norm that we are able know what a person looks like before meeting them in person. Before an interview, or client meeting, the other person will most likely have already 'met you', online via your public social media profiles.

Your headshot has to be working hard for you 24 hrs a day, waiting for somebody to click on your profile, and represent you in a professional manner.

It's without doubt your most important tool in helping to determine somebody's first impression of you - first impressions matter, so make them count.

Smile or Serious?

The answer to this is you should neither smile, nor look serious, but at the same time, do both of those things. Although it's not as complicated as it sounds.  If your headshot is primarily for LinkedIn, then it's most likely for business purposes.

Confidence and Approachability.

A business portrait, or corporate headshot, should almost always, have a mix of confidence, and approachability. It's the perfect combination.

You need to look like you know what you're doing. You've got it together and you're an expert in what you do. There's several ways to achieve this confident look, it can take a little time, because something which comes naturally to most people when they have a camera pointed towards them.

If you look relaxed, in control, then the people looking at your headshot will know that they can trust you with whatever it is they need.

So smile, of course. You don't want to look too serious or confrontational. Any type of expression you give should be genuine so no big cheesy grins. Whether a big or small smile, if it's not a real smile, it's going to look fake and people can spot that very quickly.

An experienced headshot photographer will get those genuine expressions from you, and actually make you smile.

So, your LinkedIn Headshot is very important.

It's the modern day equivalent of a firm handshake, little smile, and a confident look in the eye. It will most likely be the very first thing a potential employer, client, even employee, sees when they need to research you or your business for any reason. Make that first impression a great one!


Thanks for reading. I hope it's been useful.

If you'd like to find out more about me or my headshot sessions, click here

I'd love to chat and see how I can help your personal brand.


Jason Holt